SUPERHERO

ILLUSTRATION | PRINT

When GameStop merged with ZiNG Pop Culture back in 2016, select stores needed to be rebranded with comic imagery to go with the new ZiNG brand. After some brainstorm sessions, it was decided to create a generic Superhero that could be used across multiple locations. Here’s the illustration I designed.

This Superhero was used in multiple stores across Ireland and Nordic. The biggest of which being right inside the main entrance of the flagship store in Henry St, Dublin. There was a huge space at the bottom of the stairs that led up to the new ZiNG store, and it was the perfect place for the strong imagery.